The Archispace
Building a digital presence from scratch for our internal material library platform with AI-generated content and strategic automation.
Where they started
The Archispace is a digital resource platform for architects, offering a curated material library and design guides. As an internal iSkale project, it had zero digital footprint at launch. We needed to build an entire brand presence from the ground up, fast, and cost-effectively, to validate the concept and attract an audience of architecture professionals.
What iSkale did
Built The Archispace's social brand identity from zero: defining tone of voice, visual language, and content pillars aligned with the architecture and materials space.
Used AI tools to generate initial content batches, material showcases, educational architecture content, and design inspiration posts, to fill the feed with high-quality posts from day one.
Set up automated scheduling and cross-posting workflows so the team could focus on product development while iSkale handled all content operations.
Deployed engagement automation including AI-moderated comments, strategic community building, and hashtag research to build organic reach within the architecture niche.
Created a content calendar with monthly themes tied to architectural trends, material innovations, and seasonal design campaigns.
The numbers
Growing
Profile Status
From zero to a steadily growing, engaged community in the first 3 months.
Active
Campaign Status
Ongoing AI-optimized campaigns with weekly performance iteration.
Active
Engagement
Building engagement within the highly targeted architecture community.
60+
Content Output
Posts per month generated with AI assistance, 3x what a traditional agency delivers.
“Building The Archispace's brand presence with our own AI tools was the ultimate proof of concept. We went from invisible to having a real audience in weeks.”
Henry Batrouni
Co-Founder, iSkale
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